Digital Marketing Career for MBA Graduates

Posted in MBA Careers on Mar 07, 2020


Master of Business Administration(MBA) is one of the most popular post-graduate programmes over the world. MBA’s education program of 2-years will be a gateway to a plethora of job opportunities in this corporate world of 2020.

Digital Marketing in MBA is always considered to be one of the most popular specializations among management aspirants in the world. Exploring the career options for MBA graduates, Digital Marketing is the only platform that expertly providing a new wave to all the marketing firms.

With the rising popularity and further diversification of the digital marketing field, the marketing pandits felt the need for setting up a Digital marketing specialization for MBA courses.

According to Payscale, the average annual salary package of a digital marketing manager is Rs 5 lakh to Rs 6 lakh, as of 2019. Professionals with experience earn in the range of Rs 15- 25 Lakh.

According to a combined study by CII and KPMG, it is speculated that more than 20 Lac jobs will be created by 2020.

Career Options after MBA in Digital Marketing

When it comes to digital marketing career options, there are many options available to the business management professionals, who have specialized in Digital marketing field. However, in order to keep our discussion focused upon career options available to MBA with the digital marketing program, we shall only look at the top 5 ranking job profiles among them.

Digital Marketing Director/Manager :

To attain the Digital Marketing Manager position, one should have an experience of 5+ years in Core Digital Marketing. The Digital Marketing Director looks after the complete online marketing strategies that drive more traffic, campaign planning and overall development of the company in the digital world.

The salary package of digital marketing manager ranges from 15 to 20 lacs per annum.

SEO Executive/ Manager:

An SEO Executive or Manager is responsible for developing and implementing adequate keyword searches, index webpages, user experience optimization, usage of webmaster tools, controlling plagiarism, and many more areas.

The starting salary of SEO Managers is 4 to 6+ lacs and upwards per annum.

Content Marketer/Managers:

The experienced content strategists for this post are a minimum of 3-4+ years. The job role of a content marketer is to create original, viral and engaging content and promote the same on all the digital platforms in an organic way. The content marketer is solely responsible for developing tailored content to the company’s objectives and target audience.

The expected salary for content marketing managers would be between 10 to 15 lacs per annum.

PPC/SEM Expert:

A PPC/SEM expert supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics, etc. It is imperative for a PPC expert to adapt to new business techniques swiftly and apply those to marketing strategies in achieving client goals.

The starting salary of PPC Search Manager is 5 to 7 lacs per annum and upwards

Social Media Manager:

As a social media executive/manager you are expected to manage social media campaigns, increase the brand’s presence on social media sites, build a network of social media influencers, keep a check on the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on regular basis, creating quality content or video, etc.

A social media manager who has an expected salary of Social Media Manager is 4 to 6 lacs per annum.

Other Roles

There are many more roles/designations in the Digital Marketing field that depend upon the company and their requirements. Some of them are:

  • Copywriter

  • Analytics Manager

  • Email Marketing Manager

  • E-Commerce Manager

  • Digital Agency Account Director

  • Inbound Marketing Manager

  • Conversion Rate Optimizer

Final words

According to the records of experts, it’s been confirmed the digital marketing will generate more than 4+ lakh jobs in the year 2021. The HR experts have come up with the numbers that digital marketing space is likely to generate a good amount of jobs in the near future and provide a power booster to the businesses.

Due to the high demand in the industry, the starting package for digital marketing professionals will be estimated to grow as compared to the previous standardized package.

Sudharani K Author: Sudharani K Follow Us: